Maria Elena Natural Beauty

Handcrafted Organic Skincare | Natural Face Care & Wellness Rituals

Why do we reach
for the mirror?

We put on makeup. We check our reflection. We smooth, cover, highlight, correct. And most of the time, we do it without ever asking why.

Is it pleasure? Expression? Habit? Or is there something underneath, a quiet belief that who we are, as we are, might not be quite enough?

Caring for our inner world takes far more from us than caring for our outer appearance. It asks for time, for honesty, for the willingness to go somewhere uncomfortable. And yet — when we do — the results show up on our faces in a way no product ever could.

This is the question at the heart of everything Maria Elena does. Not how to be more beautiful but what beauty actually is, and why we so often look for it in the wrong direction.

“The less stress we carry
the more glowing and gracefully we look.”

— Maria Elena

100% Natural & Organic

No synthetic ingredients. Ever. What goes on your skin should be as clean as what goes in your body.

Cold-Pressed & Hexane-Free

We choose extraction methods that preserve the full intelligence of each plant ingredient.

Fascia-Informed

Fascia is not connective tissue — it is an organ. Reaching further than skin, deeper than muscle. This is where we work.

Gut-Skin Connection

What we eat, how we feel, how we breathe — it all shows up on our face. We treat the whole person.

Vanilla as Signature

Warm, grounding, and calming — vanilla runs through every product as our one consistent thread.

Made by Hand

Every batch begins with a morning walk in the forest. That intention is present in every jar.

A Note on How I Work

I am an artisanal creator, working slowly and consciously — by hand, in small batches, following the rhythm of the slow art movement. Every product is made with attention and care, never rushed. When you order, I’ll let you know exactly when to expect your product; please know that good things sometimes take a little time, and the quality is always worth the wait. (For those who’d rather not wait between orders, a subscription option delivers your favorites on a regular rhythm — more on that soon.)

A delicate line-art botanical drawing featuring a collection of various wild plants and leaves, representing natural beauty.

So beautiful —

be you
to the full.

Pure Joy · Maria Elena Natural Beauty

Maria
Elena

Maria Elena, founder of Maria Elena Natural Beauty, picking wild flowers during a tranquil forest walk in the Netherlands. A white dog walks beside her on a path, highlighting the brand's connection to nature and sustainable values.

Holistic Beauty Guide · Traveler · Maker

I have been searching for most of my life. Not restlessly — with genuine curiosity. Over twenty years I lived in Scotland, Spain, Switzerland, Slovenia, Portugal, Poland, and the Netherlands. I traveled in a van. I lived in a self-sufficient eco community. I spent time in a Buddhist centre in the mountains of Portugal. I met the love of my life. I got pregnant. I lost my baby. And through all of it, I kept asking the same question: what does it really mean to be beautiful?

“I have seen so many people — perfect jaw lines, no wrinkles — and something was still missing. Beauty is not a shape. It is a feeling.”

My background is in massage therapy and body work. My grandparents and my father are doctors, and I always dreamed of becoming one myself. Instead I fell completely in love with the body — its anatomy, its fascia, its nervous system, its hormones. I studied anthropology — the knowledge of humans — and everything connected. How we see ourselves, what we believe, who we spend time with, how we breathe. It all shows up on our skin.

My deepest current fascination is fascia — not merely connective tissue, but an organ in its own right. The body’s most expansive organ, reaching further than skin, deeper than muscle. Like mycelium underground, fascia holds our posture, our history, our tension, and our freedom. Understanding fascia changed how I see aging, how I see skincare, and how I approach every treatment.

I love music. I love drumming and dancing. I play the didgeridoo — one of the oldest instruments on earth — for its resonance, its vibration, its way of calming the nervous system from the inside out. I walk barefoot whenever I can. In the forest when possible — to ground myself, to connect, to come back to something true. Every morning I walk through the forest with my dog Diuna — sometimes along the water, always among the trees. That walk is where everything begins.

I became increasingly conscious of everything that touches my body — what I wear, what I eat, what water I drink, what I put on my face. That awareness led me to start making my own cosmetics: 100% natural, organic, and honest. Pure Joy is the product line that came from that practice. Every jar carries the intention of those morning walks.

I am also an artist. I graduated from a craft university in the Polish mountains — and that education lives in everything I make. I knit. I sew. I make my own clothes, my own candles, my own soaps. Nothing mass-produced, nothing generic. I love working with my hands, and I see making creams the same way I see any other craft: it is art. Each batch is made with intention, by hand, for a purpose. Visit my shop at mariaelena.shop

That is also how I see my treatments. Every session is tailored to the individual in front of me. No two are the same. Like a piece of clothing made to fit one body perfectly — my treatments are designed exactly for your needs, your tension, your skin, your story. I am still learning every day. Still searching. Still in love with what humans are capable of — inside and out.

“I am the guide, not the hero. My role is to walk with you toward the beauty that was always already yours.”

I am owner of Maria Elena Natural Beauty and the my Little Spa in Koolwijk, Noord-Brabant. I offer treatments, workshops, and a personal program about supporting aging gracefully — not as something to be ashamed of, but as a map of a life fully lived. Because wrinkles are not flaws. They are your story.

Notes from the workshop.
Plants, rituals, slow living.

Letters on what we are making, why we make it the slow way, and how to live a little more gently with your skin and your seasons.

Dragon’s Blood: The Mystical Resin That Heals Like Magic

Dragon’s Blood: The Mystical Resin That Heals Like Magic

13 June, 2026

Plant Wisdom

Dragon’s blood is a mystical crimson resin from the Amazon rainforest that has been used for centuries in shamanic rituals and traditional medicine to heal wounds, protect the skin, and seal intentions both physical and energetic. This rare plant ally creates an instant protective layer over damaged skin like a magical shield, and I’ve infused its ancient healing power into Dragon’s Balm—a handcrafted blend of dragon’s blood maceration, beeswax, and castor oil designed to repair cuts, cracks, and inflammation with reverence and intention.

Conscious Beauty: Small Steps That Shape Our Future

Conscious Beauty: Small Steps That Shape Our Future

26 May, 2026

Brand Story

Every choice we make ripples outward — touching our skin, our homes, our earth, and conscious beauty means understanding that our daily rituals can either bridge us closer to nature or create distance from what truly nourishes us.

Give someone
the gift of herself.

For a friend. For your mother. For your partner. For the woman in your life who gives everything to everyone else — and deserves a day that is entirely her own.

A Maria Elena gift voucher is an invitation to rest, to be cared for, and to reconnect with her own natural beauty. No wrapping needed. Just a moment she will not forget.

Single Treatment

from €65

Half Day Experience

€130

Full Day of Renewal

€230

Your own amount

Any value

“To find the beauty in every age — not to feel ashamed of aging, but to discover what becomes more beautiful with time.”

Twenty years of searching.
A lifetime of becoming.

Scotland. Spain. Switzerland. Slovenia. Portugal. Poland. The Netherlands. A van. An eco community. A Buddhist centre in the mountains. The love of a lifetime. Loss. And always — the question of what beauty really means.

Come and
say hello.

Maria’s studio is in Koolwijk, Noord-Brabant. Treatments are by appointment. The Pure Joy line is available at local markets and via this website.

Location

Telephone

Email

Website

Koolwijksestraat 10, 5373KB Koolwijk (herpen)

06-14328186

hello@purejoycosmetics.com

www.purejoycosmetics.com


A woman stands behind a table displaying an array of handcrafted needle-felted fairy dolls and miniature forest-themed art at an outdoor autumn market.

Beyond the serums and balms, there is another kind of making that lives in my hands. I felt, I sew, I create little beings from wool angels, creatures, things that carry feeling in their form. Each piece is one of a kind, made slowly, with the same care and intention as everything else I do.

If you are drawn to handmade art that holds a little magic, come and visit my craft shop.
🤍 mariaelena.shop